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DealersLink Names S&A Communications as Agency of Record

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February 09, 2017

Cary, N.C., Feb. 9, 2017 ­­­Broomfield, Colorado-based DealersLink, a leading authority on automotive systems integration and networking technology, has selected S&A Communications as its public relations agency of record. S&A will provide support to the company in the areas of media relations, monitoring, content marketing and social media. 
Founded by a team of auto dealers in the late 1990s, DealersLink established the country’s first dealer-to-dealer marketplace and continues to introduce innovative products and services like its new Dealer Marketplace mobile app and the MotorCloud retail consumer site.
DealersLink’s mission is to operate the most efficient and advanced wholesale vehicle marketplace in the nation. Its research and development investments have allowed it to partner with companies like CARFAX, Hertz Dollar Thrifty Automotive Group, ADP, Dealertrack, Fox Rent-a-Car, MetroGistics, NADA, Black Book, Kelley Blue Book, Manheim, Cars.com, AutoTrader.com, AutoCheck and iLendingDirect.
“DealersLink CEO Mike Goicoechea grew up in a car dealership and draws from that experience when developing tools that dealerships can really use,” said Chuck Norman, APR, owner/principal of S&A Communications. “That familiarity and insight informs their dedication and innovation every single day. We look forward to working with the DealersLink team to achieve new heights in the auto industry.”
For more information on DealersLink, visit www.dealerslink.com or call 844-340-2522. For more information about S&A Communications, call 919-674-6020 or visit www.sacommunications.com. Also, visit https://www.facebook.com/SACommunicate/ or follow @sacommunicate on Twitter.
About DealersLink
DealersLink is a state-of-the-art industry-leading authority on automotive systems integration and networking technology. Founded in the late 1990s by a team of auto dealers, DealersLink established the first dealer-to-dealer marketplace in the United States, and coined the term “dealer-to-dealer.” DealersLink has been eliminating auction and transaction fees for more than 10 years with over $1 billion in used inventory available 24/7. Members use the marketplace and live dealer auction daily to stock their lots with clean reconditioned units, locate hard-to-find vehicles for their customers, sell inventory without incurring wholesale losses, arrange book-for-book trades, and manage their inventory with industry-leading analytic tools. For more information, visit www.dealerslink.com.
About S&A Communications
S&A Communications is an integrated marketing brand that grew from deep-seated PR roots and evolved into a team of strategic marketing professionals whose driving goal is to help our clients outthink, outwork and outperform their competition. Our nationwide base of clients looks to us for public relations, marketing, design, digital, advertising, photography, event-planning and custom-publishing services. For more information, visit www.sacommunications.com or call 919-674-6020.

Glenn Gillen, APR, S&A Communications
ggillen@sacommunications.com , 919-377-9552