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How Small Business Owners Can Make Preparations for the Busy Holiday Season

Many businesses rely on the holiday rush to make up for slower sales periods earlier in the year. That's why it's so important to have a plan in place to make the most of the holiday season. Fortunately, there are a number of things small businesses can do to prepare for the holidays. From decorating your storefront to updating your marketing approach, there are plenty of ways to get ready for the busiest time of the year. In this blog post from the Garner Chamber of Commerce, we'll take a look at some of the best tips for preparing your small business for the holiday season.

Create a Stand-Out Holiday Storefront

One of the best ways to attract holiday shoppers is to create a holiday-themed storefront. This is a great way to show customers that you're open for business and ready to help them find the perfect gifts. Plus, Creative Displays notes that festive decorations can help put shoppers in a spending mood.


When it comes to decorating your storefront, you should keep things tasteful and appropriate for your brand. You don't want to go overboard and turn off potential customers with gaudy or offensive decorations. Instead, focus on creating a festive display that reflects your brand identity and entices shoppers to come inside.

Revisit Your Marketing Approach for the Holidays

Another great way to prepare your small business for the holidays is by revising your marketing plan. This is the perfect time of year to experiment with new marketing tactics and reach out to potential customers who may be looking for gifts.


There are a number of ways you can update your marketing approach for the holidays. One option is to create holiday-themed content such as blog posts, infographics, or even videos. You can also run holiday-specific promotions or offer discounts on gift items. Whatever you do, make sure your marketing efforts are focused on attracting holiday shoppers and driving sales during this critical period.

Create a Gift Guide Without Breaking the Bank

Beeketing points out that offering a holiday gift guide for shoppers is a big plus. If you're looking for an affordable way to create a gift guide, PDFs are a great option. You can create a PDF gift guide using Microsoft Word or another word processing program, then convert from docx to PDF. Simply create a list of gift ideas, add images or links as needed, and save the document as a PDF file by converting it online. You can then email the PDF gift guide to customers or post it on your website, a blog, or social media channels.

Hire Prepared, Professional Seasonal Staff

The holidays are also a good time to consider hiring seasonal staff members. This can be a great way to meet increased customer demand during this busy time of year without overburdening your regular employees. When hiring seasonal staff, be sure to give them adequate training so they're prepared to handle customer inquiries and sales transactions. You should also have systems in place so they can easily contact managers or other employees if they need assistance.

Enticing Last-Minute Holiday Shoppers

Last but not least, don't forget about attracting last-minute shoppers! Many people leave their holiday shopping until the last minute, so you should have systems in place so they can easily find what they're looking for on your website or in your store. This could include prominently displaying gift ideas on your homepage, creating last-minute shipping options such as overnight or same-day delivery, or offering discounts for last-minute purchases. By accommodating last-minute shoppers, you'll maximize your sales during this critical period.

Give Back to the Community

The holidays are also a great time to give back to the local community. Get creative when reaching out. Consider ideas like donating products or services, hosting charity events, or partnering with local organizations on giving campaigns. Not only does giving back help those in need, but it also makes your business more visible and attractive to potential customers during this key shopping period. Plus, it's just good karma.


As you can see, there are many things small businesses can do to prepare for the holiday season. From decorating your storefront to updating your marketing approach to hiring seasonal staff, there are plenty of ways you can get ready for this busy time of year. So what are you waiting for? Start planning today and make this holiday season your best yet!

Connect with and learn from other local business leaders by joining the Garner Chamber of Commerce.

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